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General partners of the Olympic Games in Sochi 2014 - Russian Sberbank and Visa International Company signed an agreement on cooperation and establishment of new financial services for participants and guests of Sochi Olympic Games.
By 2014 there will be prepared a special financial product, probably in a mobile form. Any financial transaction will be made by means of a mobile phone, through internet banking and payment terminal.
Sberank also plans to prepare the target products for different categories of Olympic clients ranging from athletes and ending with the tourists.
"We are segmenting customers - athletes, coaches, team organizers. They come (to play) with large sums of money, they have a lot to buy. They face restrictions on cashing in, they have large financing needs and the need to interact with the trading infrastructure. Now there is no centralized service orientation. We divide customers into segments that will map the needs and create products for different target groups" -
the head of Sberbank German Gref stated. It is the first-ever global Olympic sponsorship partner, who for four years prior to the game signed an agreement with a local bank, regulating in detail all further relations to develop financial infrastructure.
Nat Lawyer
Unel Legal Consulting
www.unellegal.com
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