Internet Trading Market Potential In Russia

Russian shoppers are eyeing virtual shop windows with great interest, considering their promise to save time, money, and stress. 


According to the Data Insight agency, the volume of e-commerce in Russia will reach 240 billion rubles in 2010. 


However, this is only a tiny fraction of retail trade. Internet sales comprise less than 2% of total sales in Russia - these numbers are 3½ to 4 times as high in the US and EU. 


Most of online shopping in Russia is done in Moscow and St. Petersburg - Ekaterinburg has only a quarter or a fifth of St. Petersburg's Internet market. 


Given that e-trade in Russia is expected to increase by 250% in the next five years.